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Our Investment in Firstwork: Workforce Ops for the Industries that Keep the World Moving
February 27, 2025

We’re thrilled to announce our investment in Firstwork, a company that’s tackling the chaos of frontline workforce management with the kind of efficiency that makes you wonder how we ever survived without it.

At the heart of Firstwork’s approach is a simple but powerful belief: well-designed components build well-designed systems. Every feature, every module, and every line of code is crafted with precision and purpose, ensuring that the platform isn’t just functional but smart, scalable, and resilient.

Shubham gets it. He spent the last decade as an engineering leader at Deel (where he led the development and management of PEO, Immigration/Mobility, Time-Off & Time-Tracking products) and Rippling (where he built out the core infrastructure for the EOR systems, which enabled Rippling’s market entry into end-to-end employee lifecycle in 50+ countries, driving hundreds of millions of revenue).

This core principle also underlies their vision for the future of labor management. Frontline workers represent the majority of the workforce and are the backbone of the global economy but traditional methods of onboarding and managing them are often poorly designed and disparate, resulting in productivity losses and high turnover rates.

Vardhan experienced this first hand at Deliveroo where as a strategy leader he had to navigate the gig, and logistics industries where onboarding and offboarding happen faster than you can say "employee handbook”. He also spearheaded Remitly’s business in Asia-Pacific, where he saw, in detail, the challenges faced by communities like seafarers, care workers and truckers when it came to dated payroll and other HR systems.

Firstwork’s expanding platform empowers businesses to seamlessly integrate full-time and seasonal workers into a single, cohesive system. Whether it’s streamlining onboarding for temporary staff, ensuring compliance across geographies, or optimizing shift schedules, Firstwork’s components work together to create a workforce management solution that’s as dynamic as the workforce itself.

By automating tedious tasks, improving communication, and ensuring compliance, Firstwork empowers companies to operate more efficiently and effectively. But it's not just about the bottom line; Firstwork also prioritizes employee experience, leading to increased engagement, reduced financial stress, and improved retention.

We're excited to invest in Firstwork because we believe in their vision, their team, and their potential to transform the way companies manage their frontline workforce. This is an investment in the future of work, and we're eager to be a part of it.